DESIGNING & DEVELOPING A
MULTILINGUAL SITE FOR
After working with Week2Week Serviced Apartments for web development and SEO over the past few years our client had confidence when approaching us for a fresh new web redesign and multiple language versions to target individual countries to improve their international business strategy.
Week2Week required a new website that would set them apart from competitors by displaying their apartments and services in a modern, attractive way that improves the user experience and promotes apartment bookings from across the World.
We got to work by creating a number of web design concepts, before settling on a design that the client loved. This design was not only attractive but also made the site easier to navigate and book an apartment, which we agreed is our main call to action.
Next the development – we wanted to create a backend experience that would make adding apartments simple for our client. Once we got this right by integrating the design into WordPress we integrated analytics to allow the client to check traffic and make edits all in one place.
MAKING THE SITE READY
FOR INTERNATIONAL MARKETS
The final step in the process was to work with translators from around the world to create versions of the website in four extra languages. We manually translated all of the content, posts, meta data, alt tags (for international search engine optimisation) of each site into Spanish, Hindi, Chinese and Arabic. To navigate to each language version we integrated a language selector prominently into the top fixed menu.
When all was ready to launch we added hreflang tags and set up analytics and webmaster tools for all language versions of the site to track project success.
“Ballsy Media offers a genuine service – thank you for your amazing work and ongoing support.”